Pure Plant ingredients.

Our products expire for a reason. Our ingredients are chosen and used with intention. They have purpose. They also taste good. But, we vow to never use peacock feathers and not tell you WHY. So, below you’ll find a compilation of our ingredient library, as well as other important wellness vocab, so you can learn more about what we use and why.



Originating in Chinese and Ayurvedic medicine, Adaptogens are natural herbs that work with a person’s body and help them adapt, most notably, to stress and fatigue, by helping regulate important hormones. Stress is meant to exist in short bursts - our ancestors benefited from it in fight or flight situations like escaping hungry lions - today, we face ongoing modern stressors, like being at our desk at 7am. With our adrenal system in a persistent active state, our body is thrown off balance. Constant stress can wreak havoc on our bodies, especially on our digestive system and energy levels. Adaptogens work to bring the hormones of our adrenal system back into balance and overcome adrenal fatigue, a common condition of chronic stress. Adaptogens additionally boost the immune system, fight degenerative and chronic disease, support a stable weight, improve endurance and mental focus, and balance mood. 


It is also called Indian Ginseng, creates dramatic improvements in how we handle – and feel – stress. It’s also taken to keep the mind sharp, and for energy. It’s one of the most powerful adaptogens, with a sedative quality that helps both those who are tired as well as those dealing with insomnia and stress imbalances. This will be in some of our new flavors.


Moringa provides seeds, leaves, oils, and roots, all used mostly in Southeast Asia in classic dishes, and in medicine to support immune response, ease swelling, and promote energy and adrenal health.


Maca is rich in antioxidants, is a root vegetable that we use in powder form, known for its linkage to male fertility and women’s sexual health and drive, as well as increasing energy overall without the jitters associated with caffeine, by preventing spikes and crashed in blood sugar. Maca contains 20 amino acids, including the essential 8, and has protein and fiber.

almond flour

Almond flour is made of ground whole almonds, with the skins removed. It’s rich in vitamins and minerals like iron, riboflavin, magnesium and potassium. Almond have the most calcium among nuts, and are known to reduce cholesterol and improve heart health. It also has minimal sugar, while being high protein and low carb. 


These are molecules that inhibit (anti) the oxidation process (oxidant) of other molecules. Oxidation is a chemical process that creates free radicals, which through a chain reaction, damages endless cells. Antioxidants protect our bodies from free radicals, highly reactive molecules that tend to react with important organic substances like DNA or fatty acids, causing oxidative damage, a source of aging and many diseases, arguably cancer. Antioxidants neutralize these free radicals that are otherwise seeking electron pairs, so they do not attack our bodies as much. 


Like apples, applesauce has a strong fiber, potassium, and vitamin C content. The polyphenol benefits include antioxidant activity. Finally, applesauce is a great way to add naturally sweetness, moisture, and binding to baked goods.

baking soda

Chemically known as sodium bicarbonate, it is used in baking as an alkaline (anti-acid) that when combined with moisture and acid, creates carbon dioxide bubbles and helps baked goods rise and expand. As an anti acid, it is also often used to settle the stomach and facilitate digestion. It is perfectly healthy to consume in heated products and in small quantities. It also surprisingly actually adds a hard to describe cookie flavor to cookies. 


A legume, chickpeas are basically a protein and a vegetable, with benefits of both. They are packed with protein and fiber, and very high in folate (improves cell growth) and iron (important for cell function and growth). The fiber helps you stay full longer and aids in digestion, while lowering ‘bad’ cholesterol and stabilizing blood sugar. The iron in chickpeas is ‘non-heme’ iron, which is different than iron from meat and slightly more difficult to absorb. So, it’s helpful to consume them with vitamin C. 

coconut (flakes, flour, & oil)

Coconut is a widely disputed health food because of its saturated fat composition, but we believe in its nutrition and also in moderation. They are rich in fiber, essential nutrients and minerals, and their saturated fat content isn’t a bad thing. The fiber content aids digestion and contributes to heart health, and the zinc aids with immune health. There are different types of saturated fat, and the medium-chain plant-based fatty acids in coconut metabolize quickly and burn as energy, balance your digestive tract, improves good cholesterol, and keeps you skin and hair healthy and beautiful. Not to mention, it’s a really decadent way to add nutrition to your cooking.

dark chocolate

Dark chocolate, not the sugary candy bar kind, can improve heart and overall health. It has abundant soluble fiber and many important nutrients and minerals, like iron, copper, manganese, and magnesium. The fatty acids and antioxidants also aid in skin quality, cholesterol and blood pressure levels, and immune health. Bear in mind, it shouldn't be had in massive quantities, as most dark chocolates come with other ingredients, too. 

flax meal

Basically one of the most powerful plant foods in the world, flax contains omega-3 fatty acids, lignans, and fiber. The omega-3s are good fats that promote a healthy, disease resistant heart. Lignans have antioxidant properties - at a density of more than 100-800x other plants. Finally, flax has both insoluble as well as soluble fiber. Extensive research points to flax as beneficial in preventing against cancer and lowering cholesterol. Finally, the thiamine content contributes to turning food into energy, and the manganese is essential for bone development (it’s not just calcium!). 

Himalayan sea salt

Salt is not the devil, and is actually beneficial in moderate quantities. It detoxifies the body by balancing its pH, improves the minerals in the body and benefits both blood sugar as well as muscle sensations. The electrolytes in salt also cause your taste buds to be more sensitive, which is why salt improves the taste of many foods.

maple syrup

Maple syrup, the concentrate remaining after evaporating the water out of maple tree sap, has higher antioxidants and a lower glycemic index than refined sugars, and is also an anti-inflammatory with numerous nutrients. Natural sugars that are lower on the glycemic index are converted into glucose slower and less easily than refined sugars, minimizing spikes in blood glucose levels. Refined sugars create intense cravings, rarely create a feeling of fullness, and cause crashes, instability, and are linked to obesity, diabetes, and other heart conditions.  


A tradition of Japanese culture, Matcha green tea is the highest quality powdered green tea; it’s made by picking nutrient-rich young leaves from shade-grown Camellia sinensis plants, steaming, stemming, and de-vining the leaves, and then stone-grinding them into a fine powder. At the end of this intensive process, the bright green powder is packed with antioxidants and catechins - an organic compound - called EGCg, widely known as cancer-fighting. For all the benefits of loose leaf green tea, matcha is actually consumed as opposed to steeped, denser in its benefits, and a provider of additional benefits like calming, digestive balance, energy due to L-Theanine, and detox due to the chlorophyll, which is able to remove the metals and toxins from the body. 


Moringa, a plant native to North India that has been praised for thousands of years, is a seriously healthy green. It is packed with vitamin B6, C, A, Riboflavin, Magnesium, and Iron. Locally, they the pods are toasted for snacking, but the leaves contain the most nutrients, which is the basis of the more commonly available moringa powder. 

poppy seeds

Just a teaspoon contains 4% of your daily calcium and phosphorus intake, aiding bone health. They also contain iron, which aids proper immune system function and facilitates protein building. They have dietary fiber, and also add a pleasant taste and crunch to desserts. Don't worry - the small quantity we use does not trigger any serious opioid effects. 


The lining of your gut, like every surface of your body, is covered in microscopic bacteria. This ecosystem is called your microbiome. We are learning that what we feed it might have the biggest impact on our overall health. To maintain a healthy microbiome, we must balance the ~1000 species of bacteria by nourishing the microbes already there through prebiotics, and adding living microbes directly (probiotics). Probiotics are live organisms that add to the population of your gut microbes, good bacteria that help promote a healthy digestive tract and a healthy immune system, as well as fight disease. A robust digestive tract can filter out harmful chemicals and toxins, helping us feel and be our best. 


a root and spice with medicinal compounds, most notably curcumin - the main active ingredient, a strong antioxidant with anti-inflammatory benefits. The curcumin content is close to just 3%, meaning that most benefits of turmeric are achieved through extracts that focus on the curcumin, as opposed to just using dashes of turmeric powder, which make it difficult to reach the levels at which the curcumin density can be impactful. It is difficult to absorb into the bloodstream, but black pepper’s natural substance - piperine - facilitates this tremendously. Low level inflammation plays a role in almost every Western chronic disease, and curcumin blocks the molecule that enables inflammation. 

vanilla extract

More than a dessert flavor, vanilla is anti-inflammatory and an antioxidant that helps calm the stomach and mind. It is one of the most expensive spices in the world (after saffron) because of how labor intensive it is to grow the vanilla seed pods. the orchid produces a fruit as a result of careful pollination, and in many places where a particular species of bee does not reside, it must be pollinated by hand. There are many steps involved still, including drying, sorting, cutting, waiting for many months, and more, to ultimately get the delicious flavor we use. 

sunflower seed butter

A great nutritional alternative to peanut butter, sunflower seed butter is filled with nutrients from the whole seed, and great for those with nut allergies. It is of course packed with healthy, unsaturated fats. The phytosterols promote healthy cholesterol levels, and the selenium is an antioxidant great for thyroid health. Fun fact - sunflower seeds and butter often turn a greenish color when baked - don't get scared, it's normal!

Sources (because we're just really well-read ordinary people)

Harvard's Nutritional Source Database
Wadhwa R1, Konar A1, Kaul SC. Nootropic potential of Ashwagandha leaves: Beyond traditional root extracts. Neurochem Int. 2015 Sep 8. pii: S0197-0186(15)30043-7. doi: 10.1016/j.neuint.2015.09.001.
Lim JD1, Yu CY, Kim SH, Chung IM. Structural characterization of an intestinal immune system-modulating arabino-3,6-galactan-like polysaccharide from the above-ground part of Astragalus membranaceus (Bunge). Carbohydr Polym. 2016 Jan 20;136:1265-72. doi: 10.1016/j.carbpol.2015.10.029.
Panossian A1, Wikman G, Kaur P, Asea A. Adaptogens stimulate neuropeptide y and hsp72 expression and release in neuroglia cells. Front Neurosci. 2012 Feb 1;6:6. doi: 10.3389/fnins.2012.00006. eCollection 2012.
Arzoz-Fabregas M, et al, Chronic stress and calcium oxalate stone disease: is it a potential recurrence risk factor? Urolithiasis. 2013 Apr;41(2):119-27.